About Us

Definity: Where it all began. Meet Pete…

Hi, I’m Pete.

I love seeing people develop – having those lightbulb moments that lead to real change. Becoming better leaders. Better communicators. Building better cultures. I believe that organisations are all about people. An engaged team with a positive, forward-looking culture and great leadership, is a team which will achieve great results and be great to be part of.

That’s what we’re all about. It’s why Definity was established in 2011.

Our aim was – and still is – to provide fantastic people-focused development to enable individuals and teams to thrive. Through great coaching, training and facilitation, we help organisations of all shapes and sizes to develop their leadership, communication and culture.

To equip and excite people to lead, communicate and connect as real humans, by delivering top-quality, tailored development that drives performance success.

Our values are empathy, connection, communication, self-reflection, and helping people and teams excel.

Supporting teams and organisations of every size with impactful coaching, training, and facilitation. Giving them the skills to succeed.

Our Journey

We started with a focus on customer contact centres, but have evolved to support schools, GP practices, SMEs and large corporations in every industry with tailored, development driven techniques.

Our method fosters empathy and emotional intelligence, communication and connection, confidence and leadership, focused on bringing teams together and driving outcomes.

Every approach is bespoke, based on time-tested methods proven to succeed.

We listen. We learn. We empower you and your group to connect, face challenges together, and provide a platform for performance-based improvement.

A happy and healthy workplace drives results. Real results.

So let’s make your workplace, work. Together.

Make Your Workplace, Work

We’ll discover what you need, then we’ll equip you and your team to succeed.